Trademark component analysis

How the analysis works

The analysis runs in two layers. Built-in checks look at every character of the mark: numerals, symbols and punctuation, business entity designators such as LLC or INC., domain endings such as .COM, trademark and registration symbols, accented letters, characters outside the USPTO standard character set, mixed capitalization, possessives, and long phrases. Each word is also checked against the U.S. Census list of surnames held by 100 or more people, the same data used by the Surname Check.

AI then reviews each word and the mark as a whole. It splits compound words into their parts, identifies novel spellings and abbreviations, and flags personal names, foreign and geographic wording, laudatory terms, existing well-known brands, and restricted matter. If you enter the goods or services, it also flags wording that may be generic, descriptive, or misdescriptive of them. It describes the mark's overall commercial impression, its dominant element, and whether it is likely unitary.

Each item flagged for review links to the tool that looks at it in more depth, filled in with your mark.

What the flags mean

• Needs review: something that could lead to a refusal, a required disclaimer, consent, or a statement in the application, or that should change how the mark is searched.
• Note: good to know, mainly for searching and for understanding how the mark will be read.